MEET JAKE ASHEN BJA, Level 1
COACH AND TRAINER AT ATHENA PERFORMANCE
"JOURNEY AHEAD, PROGRESS TODAY"
JAKE ASHEN IS A PERSONAL TRAINER AT ATHENA PERFORMANCE AND THE FOUNDER OF JA.PT, A COACHING BRAND BUILT AROUND HIS MISSION TO HELP INDIVIDUALS UNLOCK THEIR TRUE POTENTIAL, NOT ONLY IN THE GYM, BUT IN EVERYDAY LIFE. WITH A BACKGROUND IN ELITE SPORT, ACADEMIC EXCELLENCE, AND A PASSION FOR HOLISTIC COACHING, JAKE BRINGS BOTH EXPERIENCE AND ENERGY TO EVERY CLIENT HE WORKS WITH.
A JOURNEY THROUGH SPORT
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SPORT HAS BEEN CENTRAL TO JAKE’S LIFE FROM AN EARLY AGE. HE FIRST STEPPED ONTO THE JUDO MAT AT JUST FIVE YEARS OLD, BEGINNING A JOURNEY THAT WOULD LEAD HIM TO COMPETE AT THE HIGHEST LEVEL. ALONG THE WAY, HE ALSO ENJOYED FOOTBALL UNTIL THE AGE OF 18 AND EXPLORED SWIMMING, BOXING, AND GYMNASTICS, DEVELOPING INTO A WELL-ROUNDED ATHLETE.
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HIS COMMITMENT TO JUDO SAW HIM REPRESENT GREAT BRITAIN IN INTERNATIONAL COMPETITIONS, WHERE HE WON MEDALS AGAINST SOME OF THE WORLD’S BEST JUDOKA. HIS PROUDEST ACHIEVEMENTS INCLUDE BECOMING A TWO-TIME BRITISH JUDO CHAMPIONSHIP MEDALLIST, BEING CROWNED BRITISH UNIVERSITY CHAMPION, AND EARNING SELECTION FOR THE PRESTIGIOUS TASS (TALENTED ATHLETE SCHOLARSHIP SCHEME).
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THROUGH THESE EXPERIENCES, JAKE LEARNED FIRST-HAND THE VALUES OF DISCIPLINE, RESILIENCE, AND MINDSET QUALITIES THAT NOW FORM THE FOUNDATION OF HIS COACHING PHILOSOPHY.
ACADEMIC & PROFESSIONAL BACKGROUND
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​​WHETHER YOUR GOAL IS IMPROVED PERFORMANCE, BETTER HEALTH, OR RENEWED SELF-CONFIDENCE, JAKE COMBINES HIS SCIENTIFIC KNOWLEDGE, SPORTING EXPERIENCE, AND PASSION FOR COACHING TO HELP YOU SUCCEED.
OUTSIDE OF COMPETITION, JAKE PURSUED HIS PASSION FOR SPORT THROUGH EDUCATION. HE GRADUATED FROM BIRMINGHAM NEWMAN UNIVERSITY WITH A FIRST-CLASS HONOURS DEGREE IN SPORT AND EXERCISE SCIENCE, WHERE HE STUDIED THE SCIENCE BEHIND PERFORMANCE, TRAINING, AND WELLBEING.
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AS PART OF THE TASS PROGRAMME, HE HAD THE OPPORTUNITY TO WORK CLOSELY WITH LEADING EXPERTS — INCLUDING STRENGTH AND CONDITIONING COACHES, NUTRITIONISTS, PHYSIOTHERAPISTS, LIFESTYLE ADVISORS, AND SPORT PSYCHOLOGISTS — GIVING HIM A DEEP UNDERSTANDING OF HOLISTIC ATHLETE DEVELOPMENT.
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HIS COACHING CAREER STARTED IN JUDO, WHERE HE EARNED HIS LEVEL 1 BRITISH JUDO ASSOCIATION COACHING QUALIFICATION AND BEGAN TRAINING YOUNGER ATHLETES. BUILDING ON THIS FOUNDATION, JAKE QUALIFIED AS A PERSONAL TRAINER IN REDDITCH, ALLOWING HIM TO COMBINE HIS ACADEMIC KNOWLEDGE, ELITE ATHLETIC EXPERIENCE, AND PASSION FOR HELPING OTHERS INTO A FULL-TIME CAREER.
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COACHING PHILOSOPHY
JAKE BELIEVES THAT TRUE PROGRESS GOES BEYOND HOW MUCH YOU CAN LIFT OR HOW FAR YOU CAN RUN. IT’S ABOUT STRUCTURE, MINDSET, AND SUSTAINABLE HABITS THAT TRANSFORM NOT ONLY YOUR FITNESS, BUT YOUR CONFIDENCE AND LIFESTYLE. HE BRINGS HIS KNOWLEDGE OF SPORT PSYCHOLOGY INTO EVERY SESSION, HELPING CLIENTS STAY MOTIVATED, BUILD RESILIENCE, AND TRAIN SMARTER FOR LONG-TERM SUCCESS.
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HOW JAKE CAN HELP YOU
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JAKE OFFERS:
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1-1 PERSONAL TRAINING
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TAILORED TRAINING PROGRAMMES
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HOLISTIC LIFESTYLE SUPPORT
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ONGOING ACCOUNTABILITY
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PRIVATE GYM SPACE
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WHETHER YOU’RE CHASING PERFORMANCE GOALS, LOOKING TO IMPROVE HEALTH AND FITNESS, OR WANTING TO BUILD CONFIDENCE IN YOUR EVERYDAY LIFE, JAKE’S MISSION IS TO PROVIDE THE TOOLS, SUPPORT, AND MINDSET TO HELP YOU BECOME THE BEST VERSION OF YOURSELF.
QUALIFICATIONS
FIRST-CLASS HONOURS DEGREE IN SPORT SCIENCE AND EXERCISE SCIENCE
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LEVEL 1 BRITISH JUDO ASSOCIATION COACHING QUALIFICATION
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LEVEL 3 PERSONAL TRAINER
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