GET 15% OFF YOUR FIRST TRIAL MONTH CODE: ATHENATRIAL
MEET DAN ALLEN BSC, PG CERT, CES
CO-OWNER OF ATHENA PERFORMANCE
OWNER OF DA TRAINING & PERFORMANCE
DAN COMES FROM A BACKGROUND IN SPORT, PREDOMINANTLY FOOTBALL WHEN GROWING UP BUT LOVED PLAYING ALL SPORT IN SCHOOL. HOWEVER, THROUGH A LACK OF KNOWLEDGE AT THE TIME, INJURIES KEPT ARISING AND HE HAD NOBODY TO POINT HIM IN THE RIGHT DIRECTION TO HELP RECOVER WELL AND THEN GO BACK TO THE SPORT STRONGER AND FITTER. THIS IS WHAT LED HIM TO START THE HEALTH AND PERFORMANCE JOURNEY BY STUDYING BTEC SPORT SCIENCE AT REDDITCH COLLEGE AND DEVELOPING HIS KNOWLEDGE SURROUNDING TRAINING AND REHABILITATION. THIS WAS WHERE HE FIRST SAW THE BIGGER PICTURE TO HEALTH, PERFORMANCE AND WELL-BEING. AS HIS KNOWLEDGE EXPANDED, HE COULD SEE THAT A HOLISTIC APPROACH WAS KEY TO UNLOCKING CLIENTS’ POTENTIAL, BECOMING A “GENERALIST SPECIALIST” WAS GOING TO BE A FOCUS FOR DAN BY GAINING AS MUCH KNOWLEDGE AROUND HEALTH, LIFESTYLE AND TRAINING AS POSSIBLE TO ENABLE HIM TO OFFER THE BEST INFORMED ADVICE AND GUIDANCE TO FUTURE CLIENTS.
DAN HAS NOW SPENT 14 YEARS WITHIN THE HEALTH AND FITNESS INDUSTRY LEARNING HIS TRADE AT THE ABBEY STADIUM WHERE HE WORKED AS A FITNESS INSTRUCTOR WORKING WITH THE GENERAL POPULATION WHO HAD A VARIETY OF GOALS, DISEASES AND CONDITIONS. DAN WAS HEAD HUNTED TO START A CROSSFIT GYM IN REDDITCH WHERE HE ALSO STARTED HIS 1-1 BUSINESS, DA TRAINING AND PERFORMANCE AND WANTING TO BE THE BEST IN HIS AREA HE THEN WANTED TO FURTHER HIS KNOWLEDGE AND WENT TO UNIVERSITY TO STUDY STRENGTH AND CONDITIONING. WHILST THERE HE LED SEMINARS TO PHYSIOTHERAPY STUDENTS, LED TESTING DAYS AND WORKED WITH ASTON VILLA LADIES DURING THEIR S & C SESSIONS.
DAN THEN WANTED TO EXPAND THAT KNOWLEDGE FURTHER AND WANTED TO LEARN FROM THE BEST SO HE SOURCED MENTORS IN THE FORM OF RIC MOYLAN (FORMER STRENGTH AND CONDITIONING COACH FOR RICKY HATTON, SCOTT QUIGG AND LIAM BROADY) AND DARREN ROBERTS (FORMER HIGH PERFORMANCE MANAGER FOR REDBULL). LEARNING FROM THESE EXPERIENCED AND KNOWLEDGEABLE INDIVIDUALS HAS ALLOWED DAN TO EXPAND HIS OWN COACHING PRACTICE AND PROFESSIONAL NETWORK WITH SOME OF THE BEST MINDS WITHIN THE INDUSTRY AND HELP HIM THINK OUTSIDE THE BOX WHEN IT COMES TO TRAINING AND REHAB TO GET THE BEST OUT OF HIS CLIENTS. CLIENTS RANGE FROM 8 YEAR OLDS WANTING TO LEARN OLYMPIC LIFTING, BUSINESS OWNERS, MOTORBIKE RACERS, THE WEEKEND WARRIOR AND THE INDIVIDUALS IN THEIR 70’S WHO WONT LET AGE DICTATE WHAT THEY CAN DO. ALTHOUGH THEIR GOALS MAY BE DIFFERENT, THEIR JOURNEYS DIFFER SLIGHTLY BUT THEIR MINDSETS ARE ALL THE SAME, THEY ESSENTIALLY WANT TO BE BETTER.
QUALIFICATIONS
PG CERT- ADVANCED PROFESSIONAL PRACTITIONER WITH A FOCUS ON MUSCULOSKELETAL HEALTH
BSc STRENGTH & CONDITIONING
BRITISH WEIGHTLIFTING LEVEL 1 & 2
FUNCTIONAL RANGE CONDITIONING
DARREN ROBERTS - ATMP MENTORSHIP
ADVANCED COACHING CONCEPTS (DARREN ROBERTS, RIC MOYLAN, CHRIS TOOMBS, GARY GRINHAM)
